Passive income for retirement is the ideal situation for people approaching retirement or currently retired. Retirement accounts and social security provide such a passive income. But regardless of your current financial situation, digital marketing can provide an enjoyable way to create additional streams of passive income.
Like any skill, it must be learned in order to be effective in obtaining desired results. Let’s discuss what a few of these skills are then we can determine how we can use them to get results and create an ideal semi-retirement lifestyle.
“The best preparation for tomorrow is doing your best today.” — H. Jackson Brown, Jr. —
Some Needed Digital Marketing Skills to Gain Passive Income For Retirement
Let’s first outline a few important digital skills you either need to learn or at least be aware of so you can delegate or outsource that function in creating and implementing your digital marketing plan for increased income generation.
- Desire to Learn — this is the first and most needed skill in any endeavor. Digital marketing can seem complex on the surface, but by progressing one step at a time, we quickly realize that we can learn and apply these new skills. It does take a sincere desire to learn something new so that we persist in our efforts in order to gain the understanding that we need to succeed in this business.
- Telling a Story — in order to keep our audience engaged, we need to arouse interest and attention so they hang with us long enough to get our message across. The best way to do this is by telling an interesting story that relates to our article’s message or our product or service’s benefits. This makes writing articles and sales copy a lot easier as well as much more sincere.
- Building an Email List — creating a database of prospects and customers is essential for any business whether online or offline. There are many ways to get this done both on a free and paid basis. The free basis involves the cost of your time and effort, and methods such as paid advertising will cost you a few bucks to get people to your landing page with your opt-in form to submit their email addresses. Also, you will want to do some data analysis and testing of various components of your ads and offers.
- Search Engine Optimization (SEO) — instead of paid advertising organic traffic can be gained from the search engines by learning how to get your web pages on the first page of Google or any other search engine for specific keywords. This is the ideal place to be as over time it will generate a lot of free traffic to your website and a certain percentage will convert on your offer. This is good for immediate list building or income generation as well as increasing the value of your website asset should you decide to sell your website at some point in time.
- Learning some Basic Design Skills — even if you choose to delegate or outsource the building and designing of your website it is good to know some basic skills so that you can make some quick adjustments on your own to your site, as well as having the ability to determine if your web designer is doing a good job. Like anything else, once you get into it you’ll find it is not as complex as you may have previously thought and it can be a bit enjoyable than well.
- Social Media — personally I do not spend a lot of time on social media but it is good to be familiar with this way of networking and increasing your audience reach. Over time, I have built up a good following on the major social media sites by being consistent daily but not spending a lot of time. This is another area you can outsource to a virtual assistant (VA) to set up and manage.
- Solving Problems — regardless of exactly how you structure your online business, the main ingredient of being successful with any business model is creatively solving problems for your customers or clients. When you do this enough you will have more business than you ever imagined possible. People go where they are treated fairly and find what they desire.
Digital Marketing Creates Passive Income For Retirement
Passive income for retirement is doable and can create an ideal situation for people who desire to stay engaged in enjoyable activities and earn additional income on a semi-retired basis. It does not matter your current level of experience in digital marketing, it is just a matter of Taking the Next Step.
Here is my recommendation for Getting Started in Digital Marketing with an online platform with step-by-step instructions and a community of fellow marketers to support your efforts. Once these basic skills are gained it is then a matter of staying consistent and improving your digital marketing skills over time.
Creating a blog is a great way to learn and earn as you increase your skills in digital marketing skills. It is also helpful to stay aware of industry trends in your particular specialization or niche so that you can take advantage of them as needed to help your growing audience.
As time goes on you will effortlessly be building your personal brand, and at some point, you will be considered an authority or expert in your field. Even when only doing digital marketing as a part-time income source, you cannot help increase your authority in your field by serving your clients and customers well.
Also never forget to keep track of your numbers and continually test different aspects of the components of your business to determine how you can best improve your effectiveness and results. It is this type of consistency on a day-to-day basis that creates the passive income for retirement that you desire.
Earn Additional Income Passively by Creating a Digital Marketing Business
The most important part of this article is to realize that passive income for retirement is possible for anyone who desires it enough to spend a bit of time learning the basics. Regardless of age, once the basics are learned these skills will serve you well for the rest of your life.
There is no magic to this even though from the outside it can seem overwhelming to learn and then apply. Consistent action is the key even if it is only a few hours per week. Here is a short article called “How Important Motivation & Learning are in Digital Marketing” to drive this point home.
In addition, it is good to be aware of the digital marketing skills that are in most demand currently in the marketplace. Some of the main skills that are highly marketable are Search Engine Optimization (SEO), content marketing, social media marketing, product marketing/ user design, and data analytics.
These are all useful skills if you desire to become extremely proficient in the digital marketing realm. Otherwise, these are things that you can delegate or outsource as needed. You will discover over time what your strengths are as well as what you most enjoy doing, and then determine what to outsource.
Passive income for retirement can arrive from many different directions. Digital marketing may be an area that you can benefit from given enough interest and willingness to learn and apply a few techniques.
All the very Best,
Joseph William
P.S. In order to develop your digital marketing skills in a supportive environment check out My #1 Recommendation for an online Training and Income Generation Platform.
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This is great for all the other people who have retired and tired of living off a certain amount each month. You have created such a great website for people who are in retirement and struggle. Digital marketing is the future and way out the 9-5 life and also away from poverty. I wanted to learn digital marketing because I was tired of living low and having to make ends meet hopefully people will start to wake up and come to the online business world!!
Thanks for your comments, Caleb. They are much appreciated. It does take time to learn the basics and fundamentals of the digital marketing world, as well as the necessity to adapt to changes and trends, but once that i completed the opportunity continues to expand and your business grows as large as you desire to scale. All the Best.
For someone like me who is really wanting to break away from the full-time job scene where the term (J)ust (O)ver (B)roke is too fitting for comfort, the necessity to make an income at a passive level has really become quite the priority to me. What you’ve offered as programs to follow I have been doing and they have been making a difference. I highly recommend this to everybody as I know there’s at least one route a person can go to make it work.
Thanks Millie. I appreciate your comments and I agree that there are many ways to create passive income in an enjoyable way. All the Best.
Very Informative Post Joseph , i agree if you can acquire digital marketing skills you can target online businesses and build passive income . Some of the skills that you have mentioned are the important ones to generate targeted traffic and make sales happen . if one can acquire list building and seo skills , that can help in getting targeted buyers .
Thank you, Navnit for your comments. Having developed the necessary skills in digital marketing allows a person to grow their business on a consistent basis as well as to adapt to changes and trends in the market. All the very Best.