One way to increase traffic to your website is through social media.
Whether it’s Facebook, LinkedIn, Twitter, Instagram, Pinterest, or even Snapshot, social media can be a viable way to increase traffic to your website or blog.
Plan of Action
Like anything else you want to plan things out first in order to maximize your results. Done the right way, much can be gained by attracting visitors daily to your website or blog.
One of the easiest things to do on any social media site is to ensure your website address or URL is visible to others. This can be done in your Profile Bio or About Section of these social media sites. Not only will you get more visitors to your site, but you will appear professional, thereby inspiring trust in you and your business.
It’s also important to share your posts multiple times throughout the year on multiple social media platforms. It helps to track your posts to determine which performed best. One option is to use UTM (Urchin Tracking Module) tracking, where you add small tags to your links which then feeds information to Google Analytics.
Also, whenever you get questions from people on social media refer them to your website or blog for the answers. For example, if you get a question about your product or service, refer them to your product or information page. Just think a bit creatively, as any information your customer or prospect may need can most likely be found on your site.
Place some Call To Actions (CTAs) within your posts so visitors know what to do next. You can request that they comment or share on another social media site, or simply direct them to “Visit Now”. Many social media sites have buttons for these CTAs already in place.
You can also optimize your social media profiles by ensuring that your bios, about page and overall profiles are complete. Also add in numerous keywords into your Biographies and About Pages. When you link to your site from social media, you create some high quality back links to your site, which increases your website’s SEO.
What Can I Do Today?
In addition to increasing your brand recognition, social media can become a major factor in boosting your flow of traffic. As you implement these and additional techniques over time, you will experience a valuable source of new visitors to your website or blog. It only tales a few minutes a day.
So set up a Plan of Action and get started taking advantage of this valuable traffic source.
Although these social media sites are relatively easy to get the hang of and use, they can be quite challenging to master the intricacies of how to create a responsive audience, so be patient but persistent with your daily actions.
Here’s what you can do today…
Instead of spending weeks and months posting and tweeting without a plan, here are a few ideas which will not only save you valuable time, but will increase your presence and response on social media, resulting in more traffic and engagement.
- Create curiosity to get more shares. For example use partially obscured images, use exclamations, and use words like “how” and “this” etc. to anchor curiosity
- Ask questions
- Participate in Twitter chats
- Republish your content (share your updates multiple times)
- Include images in your tweets (can use these graphic sites: Canva, Pablo, Gravit.io
- Don’t transfer images from Facebook or Instagram to Twitter. (Less likely to be retweeted). Use twitpic and pic.twitter.com links instead.
These are just a few tips on how to increase your engagement and traffic with social media. Over time I will share more ideas to increase your presence on social media, thereby bringing more traffic to your site or blog.
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Enjoy & have fun with your Social Media adventure!