Relevant content marketing is the one thing you can do on your blog or website to increase your organic traffic (free traffic from search engines like Google and Bing). High-quality content of this type engages your audience in meaningful ways.
This does not only go for the words you write, but also for the photos and images you display. Your content must be unique, useful, and match up with your business goals.
Serving Our Customers and Clients with Relevant Content Marketing
“Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.” — John Rampton —
When done properly, relevant content marketing allows us to assist people by answering questions and solving problems. We serve our market best by providing information and offer advice in a way which explains the benefits of our goods or services.
It is relevancy that allows you to stand out from the crowd.
We can get and keep the attention of our target market by providing content that is both relevant and useful. When the content is relevant, it is far more likely to be read. This is because this type of content is authentic and believable.
Over time this creates positive publicity and helps you become a trusted authority figure within your particular niche. People will recognize that you have something important to say.
Here’s what you can do today…
Create a simple Content Strategy that provides value to your customers/clients:
- Ensure that all your content is relevant to the main topic of your blog or website
- Research and learn the needs, pains, desires, and aspirations of your target market
- Address those concerns in your content
- Provide solutions to those concerns in your content
- Add new content on a consistent basis
By doing these simple steps consistently, you will naturally improve your site’s ranking in Google and other search engines, even without a lot of in-depth keyword research.
That is the importance of relevant content. These steps apply regardless of the format (Ebooks, blog posts, infographics, templates, podcasts, or videos).
Give People A Reason To Do Business With You
Relevant content marketing builds your brand and relationships with your target market. People appreciate businesses that take the time to address their problems, pains, and challenges, and provide appropriate solutions.
When your content has the specific purpose to provide value to your customers or clients, then people will relate to it, and it has a much better chance of being read.
Once people see that you are genuine and your business provides reals solutions, they will not hesitate to do business with you.
This is an online strategy that will produce enormous results over the life of your business. Real value will produce real results.
Click Here for my Review of an Onlime Marketing Training Platform which not only provides Real Value and Relevant Content but Delivers Real Results!
Enjoy serving others the best you can,
Joseph William
Click Above for information on Online Training
Meeting the customers needs and sloving them is the key in being succesful whether you are running and online or and offline business. When you provided value to your customers you will have good success. Thanks for sharing.
Thank you, Norman for your thoughts and insights on this subject of content marketing and the importance of relevance. All the very Best.
Thanks Joseph. This is very informative. Writing good content that provides help and not just trying to sell something, is refreshing to read. Great advice.
Thankyou.
Thank you, Stephen. I appreciate your thoughts and comments. All the Best.
Without quality content, folks flat out don’t stick around to read more than a couple of words at best! The reality of the matter is people have extremely short attention spans and unless it’s grabbed right at the beginning and stays consistent clean through, they will not stick around to the end.
Thankfully yours has the quality, from start to finish, as it’s because of your content I’ve learned a few things I’ve since been applying as what’s now a transition from being on short-term disability to semi-retired with an actual increase of income happening instead of a decrease.
Thanks Millie. I appreciate your comments and insights on my article about relevant content. All the best.