What Is SEO Keyword Research?

What is SEO keyword research? It is a valuable tool in creating a viable and productive SEO (search engine optimization) plan and strategy.

In fact, learning how to do SEO Keyword Research will enable you to generate a good amount of Free traffic to your website, blog, or landing page.  What Is SEO Keyword Research

It is important to get a good understanding of what SEO keyword research actually is.

 

What is SEO Keyword Research? Let’s Find Out

 

When we ask what is SEO keyword research we basically want to know how it will help us in ranking on the major search engines. What we are doing here is identifying words and phrases that people use on these search engines (Bing, Google, Yahoo, AOL, etc.).

In order to obtain information on a topic for which a person is looking, they type in a few words or a phrase into the search box. These keywords are then used to rank web pages.

The objective as a blogger or online marketer is to rank on the first page of these search engines so that more traffic is drawn to our website page.

With proper research, we can figure out how popular each term or phrase is (the demand), and thus determine the level of competition for that word or phrase. We can best optimize our page when we know which keywords are worth pursuing based on the difficulty of ranking.

The more competitive the word or phrase, the more difficult it is to rank on the first page of the search engine, and the more expensive it is to advertise through PPC (Pay per Click) advertising.

How specifically do people use language to research their area of interest? When researching keywords we can find ideas to assist with our content marketing approach.

We can get a lot of inspiration on what kind of blog posts to create by gaining a better understanding of what our target audience needs and wants.

By using this research to create targeted content, we are able to not only optimize our website pages but drive traffic to our website which is more likely to convert into sales or subscribers.

 

Consistency Is Important in SEO Keyword Research

Keyword research is not something you do off and on if you are a serious internet marketer. In order to maintain a strong foundation for your website, it is critical to reevaluate your keywords as your target market’s needs change and evolve over time.  What Is SEO Keyword Research

To make this process easier, we need to remember to do some keyword research every time we write some content for our website, article directories, or blog, create a new website or create content for product promotion. This will ingrain a good habit that will pay us dividends, and let us avoid missing out on the ever-changing search language landscape.

By doing this we will ensure that the content we produce is meaningful to our target audience so that they will be more likely to consume and share it.

 

What Is SEO Keyword Research? — Getting It Done

Our main topic keyword is called a Seed. Use a spreadsheet or some type of notepad to keep track of the main keywords and keyword phrases as well as their variations.

What we are looking to do is rank our keywords on Search Engine Result Pages (SERPs). A good keyword tool makes it easier to figure out the popularity of each keyword and this how difficult it will be to get highly ranked in the search engines.  What Is SEO Keyword Research

There are a number of keyword tools out there. Google has a free keyword planner (first open a Google Adwords account), or use the Free Keyword Tool on my menu at the top of this page. There are several keyword tools out there both paid and free that can be found by searching on the search engines.

Use a good keyword tool to determine which keywords to use based on how difficult they are to rank and also to determine the amount of traffic produced by each word. Usually, if a word or phrase is getting any traffic at all and the competition is relatively low, it is worth using this keyword.

What is SEO keyword research?

When doing our keyword research we will find a lot of related keywords and their variations so that we can choose the best based on competition and search volume.

The more we do keyword research, the more proficient we will become in targeting suitable keywords for our main target audience. This is time very well spent.

As time goes on and our website ages and mature, more and more of our keywords will be indexed and ranked so that we will be able to compete better for the higher competition keywords as well.

 

Check Out by Clicking Here my Review of what I consider to be One of the Best Keyword Research Tools on the Market Today!

 

To your Continued Success,

Joseph William

What Is SEO Keyword Research

Click above for Online Marketing Training Information

 

6 thoughts on “What Is SEO Keyword Research?”

  1. SEO is the way to go Joseph, and growing an online business organically this way will pay dividends over time. Some great tools and advice here on how we can further improve key word research so thanks for the read.

    Reply
  2. Keywords are so important in order for SEO to be effective, if we hope for our post and pages to be ranked on the first pages of the search engines then we need to understand keywords how they work along with writing engaging content that will connect us with our readers. However, we should always go for longtail keywords that have low competition that will increase our chances of being ranked on the first pages of the search engines. Thanks so much for sharing.

    Reply
  3. Joseph,

    Thanks for the detail on SEO Keyword research.

    I agree with both Dan and Norman above that SEO is the way to go for long-term success online. Targeting long-tail, low-competition keywords and pairing that with quality, evergreen content (content that ages well), will help you in the long run.

    Another approach is targeting phased keywords (i.e. questions that people ask SIRI, Alexa, or Cortana) will help you rank better in the long run (and of course answer the question your audience is asking). People are not just typing in phrases into Google, but asking long-form questions.

    Reply

Leave a Comment